Razor Group closes $50m landmark transaction
Berlin, 04.04.22
  • Razor Group, the global e-commerce company, completes the purchase of a leader in the toys and games category, in a deal worth $50 million

  • The purchase of the Brooklyn-based toy company marks a further important milestone for Razor Group, which reached unicorn status in November
Founded in the midst of Berlin's vibrant start-up scene in the summer of 2020, Razor Group embarked on its mission to become the new-generation consumer goods holding. First-class Amazon merchants' businesses are acquired and incorporated into the company's own structure. They are then scaled into international brands, fit for marketplaces beyond Amazon.

Backed by top investors like BlackRock, 468 Capital and Victory Park Capital, Razor Group quickly became Europe's fastest profitable unicorn, and a globally leading e-commerce company. Today, Razor Group is home to over 100 brands and 400 employees across offices in Europe, the US, China and India.

The Amazon aggregation space was on a steep growth path in 2021 – but in recent months, the news around several of Razor's competitors has gone quiet.

Razor Group, however, continues to grow its portfolio with frequent and successful acquisitions.

In the latest development, the Berlin-based global e-commerce company purchased a US-based leader in the toys and games category. The $50 million deal constitutes one of many transactions between Razor Group and the Brooklyn-based e-commerce community.

Initial contact with the category-leading business owner was made at an exclusive seller event that Razor Group hosted in New York City last December. Razor Group closed the deal last week, marking a further important milestone for the Berlin-based consumer goods holding.

Even after achieving this landmark accomplishment in record speed, Razor Group is nowhere near a slow-down.

Most recently, the company has been doubling down by acquiring companies in the Brooklyn-based community and in the wider US market, which accounts for the majority of the company's total revenues.