developing THE NEXT GENERATION OF CONSUMER pRODUCTS

Scroll Down

WHAT WE DO

We help today’s visionaries ELEVATE THE BRANDS of tomorrow

WHAT WE DO

We help today’s visionaries ELEVATE THE BRANDS of tomorrow

By acquiring and integrating promising e-commerce businesses into Razor’s ecosystem, we help entrepreneurs to unlock their brands’ full potential - so that the best products can be available on everyone’s doorstep.
Tell us about your business

THIS IS HOW WE DO IT

FAST
Fair
forward thinking

01

Fair evaluation

You know your brand better than anyone else - so tell us all about it. After the first call, we will discuss your brand’s potential, brainstorm growth ideas, and get back to you with an initial evaluation of your business, and the best way forward for you.

02

Analysis & deep dive

Next, we will deep dive into your financial information and operational setup. Then, based on our improved understanding of your business, we will be able to assess if your consumer is a suitable fit for Razor’s portfolio, in which case we will make you a strong offer.

03

Closing & integration

Lastly, we will sign the documents and formalise the transaction. You can expect the payment in your bank account a day later. With the whole process taking only a few weeks, you will quickly be able to move on to your next entrepreneurial masterpiece!

WHAT WE ARE LOOKING FOR

consumers WITH POTENTIAL
TO BECOME LEADING HOUSEHOLD NAMES

High product quality
& reviews
Low
complexity
Strong performance
& growth potential

WHY US?

Fast, fair &
‍FOrWARD THINKING

We know firsthand what it takes to grow and scale an e-commerce business: the sleepless nights, the investment, the pure passion. That’s why selling to us means placing your consumer’s mission in safe hands and receiving a fair reward for your care and dedication.

Get your consumer’s true worth and see it reach extraordinary heights.
GET TO KNOW US

Business understanding Fair evaluation FAST process

Business understanding Fair evaluation FAST process

Business understanding Fair evaluation FAST process

Business understanding Fair evaluation FAST process

Business understanding Fair evaluation FAST process

Business understanding Fair evaluation FAST process

Business understanding Fair evaluation FAST process

Business understanding Fair evaluation FAST process

STORIES OF SUCCESS

“I WAS SURPRISED
HOW FAST THE SELLING
PROCESS was”

David Hach from Nördlingen, Germany, founded three companies with an Amazon focus at the age of 22. He signed Effekt Manufaktur, a consumer of kinesiology tapes, with Razor Group within just five-weeks from our first meeting. Relationship built on mutual trust means that David can now focus more freely on his other two companies.

case study

DAVID
Effekt Manufaktur

case study

DAVID
Effekt Manufaktur

YOU ARE IN GOOD COMPANY

consumerS WE'RE
PROud to back

Clean, safe, simple, sustainable.
Improving the fitness industry, and improving your life.
High quality, energy saving bulbs.
When the hips are above the knees, the body and mind can finally relax.
Baking is an experience.
The #1 magnetic eyeglass holders.
Discover endless training possibilities with POWRX.
Everyone should be able to afford a spa treatment.
Store and pour your drinks on the go.
Clean, safe, simple, sustainable.
Improving the fitness industry, and improving your life.
High quality, energy saving bulbs.
When the hips are above the knees, the body and mind can finally relax.
Baking is an experience.
The #1 magnetic eyeglass holders.
Discover endless training possibilities with POWRX.
Everyone should be able to afford a spa treatment.
Store and pour your drinks on the go.
Clean, safe, simple, sustainable.
Improving the fitness industry, and improving your life.
High quality, energy saving bulbs.
When the hips are above the knees, the body and mind can finally relax.
Baking is an experience.
The #1 magnetic eyeglass holders.
Discover endless training possibilities with POWRX.
Everyone should be able to afford a spa treatment.
Store and pour your drinks on the go.
Clean, safe, simple, sustainable.
Improving the fitness industry, and improving your life.
High quality, energy saving bulbs.
When the hips are above the knees, the body and mind can finally relax.
Baking is an experience.
The #1 magnetic eyeglass holders.
Discover endless training possibilities with POWRX.
Everyone should be able to afford a spa treatment.
Store and pour your drinks on the go.

RAZOR IN NUMBERS

2020

OPENED FOR BUSINESS

200+

consumers

5

locations

1 MILLION+

CUSTOMERS

$1BN+

in funding

500+

TEAM MEMBERS

WHERE WE ARE

BERLIN-BORN
GLOBAL GROWN

TRUSTED BY LEADing investors

+more

NEWS FROM THE RAZOR WORLD

Brand Building
Our brand managers share their tips for tackling inflation
September 19, 2022
Brand Building
07. Prime Day Takeaway with long title test and more long long long long long
August 26, 2022
Brand Building
06. Prime Day Takeaway with long title test and more long
August 26, 2022
Brand Building
Our brand managers share their tips for tackling inflation
September 19, 2022
Brand Building
07. Prime Day Takeaway with long title test and more long long long long long
August 26, 2022
Brand Building
Our brand managers share their tips for tackling inflation
September 19, 2022
Brand Building
07. Prime Day Takeaway with long title test and more long long long long long
August 26, 2022
Brand Building
06. Prime Day Takeaway with long title test and more long
August 26, 2022
Brand Building
05. Prime Day Takeaway with long title test
August 26, 2022

LET’S SHAPE THE FUTURE. TOGETHER.

Get started on your journey to what’s next by giving us some information about you and your business.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

LET’S SHAPE THE FUTURE. TOGETHER.

Have you been thinking about a potential sale of your business, or wondered what other opportunities for your consumer are out there? Leave your details below and we will get back to you shortly.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

what we do

Shaping
tomorRow's
E-commerce

At Razor Group, we pair our entrepreneurial, financial, and product-building experience with cutting-edge technology.

What makes our
Products stand out

High product quality
& reviews
Low
complexity
Strong performance
& growth potential

our mission

Dedicated t0 bringing
the best products
to everyone's lives.

Founded in 2020, Razor Group embarked on a mission to develop the next generation of products, pursuing a larger vision of building a global e-commerce powerhouse.

E-COMMERCE POWERHOUSE CONSUMER goods

E-COMMERCE POWERHOUSE CONSUMER goods

E-COMMERCE POWERHOUSE CONSUMER goods

E-COMMERCE POWERHOUSE CONSUMER goods

E-COMMERCE POWERHOUSE CONSUMER goods

E-COMMERCE POWERHOUSE CONSUMER goods

E-COMMERCE POWERHOUSE CONSUMER goods

E-COMMERCE POWERHOUSE CONSUMER goods

E-COMMERCE POWERHOUSE CONSUMER goods

E-COMMERCE POWERHOUSE CONSUMER goods

Brands we are
proud to back

Clean, safe, simple, sustainable.
Improving the fitness industry, and improving your life.
High quality, energy saving bulbs.
When the hips are above the knees, the body and mind can finally relax.
Baking is an experience.
The #1 magnetic eyeglass holders.
Discover endless training possibilities with POWRX.
Everyone should be able to afford a spa treatment.
Store and pour your drinks on the go.
Clean, safe, simple, sustainable.
Improving the fitness industry, and improving your life.
High quality, energy saving bulbs.
When the hips are above the knees, the body and mind can finally relax.
Baking is an experience.
The #1 magnetic eyeglass holders.
Discover endless training possibilities with POWRX.
Everyone should be able to afford a spa treatment.
Store and pour your drinks on the go.
Clean, safe, simple, sustainable.
Improving the fitness industry, and improving your life.
High quality, energy saving bulbs.
When the hips are above the knees, the body and mind can finally relax.
Baking is an experience.
The #1 magnetic eyeglass holders.
Discover endless training possibilities with POWRX.
Everyone should be able to afford a spa treatment.
Store and pour your drinks on the go.
Clean, safe, simple, sustainable.
Improving the fitness industry, and improving your life.
High quality, energy saving bulbs.
When the hips are above the knees, the body and mind can finally relax.
Baking is an experience.
The #1 magnetic eyeglass holders.
Discover endless training possibilities with POWRX.
Everyone should be able to afford a spa treatment.
Store and pour your drinks on the go.

RAZOR IN NUMBERS

2020

OPENED FOR BUSINESS

40000+

Products

5

locations

1 MILLION+

CUSTOMERS

$1BN+

in funding

450+

TEAM MEMBERS

"Much of our decision-making today depends upon the technology. We take a data-driven approach to finding new customers, then use proprietary technology and data infrastructure to run them at scale."

Tushar Ahluwalia, co-founder & CEO

Our Investors

fueled by top-tier investors

Backed by world's leading investors from day one, We've been well-equipped on our journey to become the home of over 4000 products and 450+ employees, with offices across Europe, North America and Asia.

+more

WHAT WE DO

We help today’s visionaries ELEVATE THE BRANDS of tomorrow

WHAT WE DO

We help today’s visionaries ELEVATE THE BRANDS of tomorrow

By acquiring and integrating promising e-commerce businesses into Razor’s ecosystem, we help entrepreneurs to unlock their brands’ full potential - so that the best products can be available on everyone’s doorstep.
Tell us about your business

THIS IS HOW WE DO IT

FAST
Fair
forward thinking

01

Fair evaluation

You know your brand better than anyone else - so tell us all about it. After the first call, we will discuss your brand’s potential, brainstorm growth ideas, and get back to you with an initial evaluation of your business, and the best way forward for you.

02

Analysis & deep dive

Next, we will deep dive into your financial information and operational setup. Then, based on our improved understanding of your business, we will be able to assess if your consumer is a suitable fit for Razor’s portfolio, in which case we will make you a strong offer.

03

Closing & integration

Lastly, we will sign the documents and formalise the transaction. You can expect the payment in your bank account a day later. With the whole process taking only a few weeks, you will quickly be able to move on to your next entrepreneurial masterpiece!

WHY US?

Fast, fair &
‍FOrWARD THINKING

We know firsthand what it takes to grow and scale an e-commerce business: the sleepless nights, the investment, the pure passion. That’s why selling to us means placing your consumer’s mission in safe hands and receiving a fair reward for your care and dedication.

Get your consumer’s true worth and see it reach extraordinary heights.
GET TO KNOW US

STORIES OF SUCCESS

“I WAS SURPRISED
HOW FAST THE SELLING
PROCESS was”

David Hach from Nördlingen, Germany, founded three companies with an Amazon focus at the age of 22. He signed Effekt Manufaktur, a consumer of kinesiology tapes, with Razor Group within just five-weeks from our first meeting. Relationship built on mutual trust means that David can now focus more freely on his other two companies.

case study

DAVID
Effekt Manufaktur

case study

DAVID
Effekt Manufaktur

YOU ARE IN GOOD COMPANY

consumerS WE'RE
PROud to back

WHERE WE ARE

BERLIN-BORN
GLOBAL GROWN

NEWS FROM THE RAZOR WORLD

No items found.
No items found.
No items found.

LET’S SHAPE THE FUTURE. TOGETHER.

Get started on your journey to what’s next by giving us some information about you and your business.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

LET’S SHAPE THE FUTURE. TOGETHER.

Have you been thinking about a potential sale of your business, or wondered what other opportunities for your consumer are out there? Leave your details below and we will get back to you shortly.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.